Now that you have a fantastic marketing video, how can you get the most out of it? There’s much more that can be done besides posting it and forgetting about it. By reusing bits and pieces of this new video, you can maximize on your investment, save money and create […]
As a business, you may not always have a lot of money to spend, and when starting to think about creating video content, a low-cost freelancer can seem promising if you are trying to work under a budget. Before you go down that road however, it’s important to consider a […]
The explosion of online video is one of the biggest changes affecting video marketing today. Numerous studies have estimated that over 80% of all internet traffic will be video-related by 2021. On every platform, video is on the rise in a big way. Here are some of the top video […]
Before starting the process of video creation or production, the very first thing you need to ask yourself is – what is the goal of this video? What kind of information are you hoping people take away from it? And then you will be able to answer, what type of […]
What is Described Video and Why Do I Need It? Described Video (DV), the sister to closed captions, is a narrated description of visual elements (typically during natural pauses in dialogue) such as surroundings, costumes, facial expressions and actions that enable a blind or low-vision audience to create a mental […]
Before you post a video / video ad to social media, it’s important to recognize that it could appear to your audience in a vast variety of formats depending on how they will access it, and where they will be viewing it from. From phones to computers, news feeds, message […]
Is your content inclusive and accessible to the maximum audience possible? Captioning and Subtitling your videos is an easy, effective way to cover all your bases. Simply put, captions are a transcription of dialogue and sounds displayed on the bottom of the screen during TV shows, movies and other video […]
OK! You’ve done your homework and have decided to live stream an event or announcement on social media. Below the most popular social apps for going live are shown and how to use them. (Keep in mind that this article was written in November of 2019 and some app / […]
Live broadcast, while relatively new to the internet and small business marketing world, has been enthralling viewers for decades. At its core, today’s modern live streaming is simply the real-time broadcast of audio or video that is viewed across the internet, as opposed to television. Live streaming is a powerful marketing […]