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We get the opportunity to work with a lot of wonderful non-profits & help them share their story & grow their outreach. With a new year comes new opportunities, so we wanted to share some ways video can help a non-profit achieve their goals. By creating engaging & compelling videos, non-profits can raise awareness of their cause, attract donors & volunteers, & drive engagement with their audience.
Production Assistant (or PA) is an entry-level position in the world of television and film production. The job does not typically necessitate any prior knowledge or experience, which makes it a great way for aspiring members of production crew to get their foot in the door and start amassing some […]
Webcams can be hard to come by these days, whether out of stock or due to price gouging on the web. Canon has developed a beta version of an EOS application (utility) that allows the use of certain Canon cameras as a webcam. The software is designed and supported for […]
As a business, you may not always have a lot of money to spend, and when starting to think about creating video content, a low-cost freelancer can seem promising if you are trying to work under a budget. Before you go down that road however, it’s important to consider a […]
The explosion of online video is one of the biggest changes affecting video marketing today. Numerous studies have estimated that over 80% of all internet traffic will be video-related by 2021. On every platform, video is on the rise in a big way. Here are some of the top video […]
Before starting the process of video creation or production, the very first thing you need to ask yourself is – what is the goal of this video? What kind of information are you hoping people take away from it? And then you will be able to answer, what type of […]
What is Described Video and Why Do I Need It? Described Video (DV), the sister to closed captions, is a narrated description of visual elements (typically during natural pauses in dialogue) such as surroundings, costumes, facial expressions and actions that enable a blind or low-vision audience to create a mental […]
So you’ve got your new marketing video and you’re ready to start reaping the benefits of audience engagement, right? Actually it has just begun. As important as producing a high quality marketing video is promoting that video to get the engagement, promotion and views you’re looking for. January 2019 TechCrunch […]
Before you post a video / video ad to social media, it’s important to recognize that it could appear to your audience in a vast variety of formats depending on how they will access it, and where they will be viewing it from. From phones to computers, news feeds, message […]
Is your content inclusive and accessible to the maximum audience possible? Captioning and Subtitling your videos is an easy, effective way to cover all your bases. Simply put, captions are a transcription of dialogue and sounds displayed on the bottom of the screen during TV shows, movies and other video […]