Tag: video production

Video, Production

Described Video for the Visually Impaired

What is Described Video and Why Do I Need It? Described Video (DV), the sister to closed captions, is a narrated description of visual elements (typically during natural pauses in dialogue) such as surroundings, costumes, facial expressions and actions that enable a blind or low-vision audience to create a mental […]

Marketing, Video

Promoting Your Marketing Video

So you’ve got your new marketing video and you’re ready to start reaping the benefits of audience engagement, right? Actually it has just begun. As important as producing a high quality marketing video is promoting that video to get the engagement, promotion and views you’re looking for. January 2019 TechCrunch […]

Optimize video for social media
Marketing, Video

Optimizing Video For Social Media

Before you post a video / video ad to social media, it’s important to recognize that it could appear to your audience in a vast variety of formats depending on how they will access it, and where they will be viewing it from. From phones to computers, news feeds, message […]

Youtube audience info
Marketing, Video

YouTube SEO Help Viewers Find Your Video

With research showing videos are driving more and more engagement, it’s important you dial in your YouTube Search Engine Optimization (SEO) to help viewers find your video. YouTube is the number two search engine after Google, so the potential is there to gain the views and engagement you’re looking for. […]