What is Described Video and Why Do I Need It? Described Video (DV), the sister to closed captions, is a narrated description of visual elements (typically during natural pauses in dialogue) such as surroundings, costumes, facial expressions and actions that enable a blind or low-vision audience to create a mental […]
So you’ve got your new marketing video and you’re ready to start reaping the benefits of audience engagement, right? Actually it has just begun. As important as producing a high quality marketing video is promoting that video to get the engagement, promotion and views you’re looking for. January 2019 TechCrunch […]
Before you post a video / video ad to social media, it’s important to recognize that it could appear to your audience in a vast variety of formats depending on how they will access it, and where they will be viewing it from. From phones to computers, news feeds, message […]
Is your content inclusive and accessible to the maximum audience possible? Captioning and Subtitling your videos is an easy, effective way to cover all your bases. Simply put, captions are a transcription of dialogue and sounds displayed on the bottom of the screen during TV shows, movies and other video […]
In this article we will discuss when using a teleprompter when creating marketing a video for your business is necessary. A teleprompter can help you deliver consistent takes, and a well delivered, precise message. It can used for promo, marketing, announcement or even instructional video content. Teleprompter 101 Before we […]
In this article, we will give you the best practices and a easy to follow guide when planning or considering green screen for you business’ video. Green screen is a visual effect that can take your story just about anywhere. When filming with a green screen background, you can replace […]
OK! You’ve done your homework and have decided to live stream an event or announcement on social media. Below the most popular social apps for going live are shown and how to use them. (Keep in mind that this article was written in November of 2019 and some app / […]
Live broadcast, while relatively new to the internet and small business marketing world, has been enthralling viewers for decades. At its core, today’s modern live streaming is simply the real-time broadcast of audio or video that is viewed across the internet, as opposed to television. Live streaming is a powerful marketing […]
With research showing videos are driving more and more engagement, it’s important you dial in your YouTube Search Engine Optimization (SEO) to help viewers find your video. YouTube is the number two search engine after Google, so the potential is there to gain the views and engagement you’re looking for. […]
In this article, we will review how a promo video impacted the registration for The Irreverent Road Ride. A small bicycle event held on unused gravel and carriage roads in Vermont. It’s long, it’s hard, it’s Irreverent. This article will review the web traffic and registration (sales) for the event […]